Tokyo, October 20, 2016 - Astellas Pharma Inc. (President and CEO: Yoshihiko Hatanaka, “Astellas”) today announces that it will launch the newest element in its global corporate brand campaign which is conducting in collaboration with CNN. The first phase of the new campaign will begin on October 20, 2016 on CNN US and HLN and run through March 2017 on CNN International.

In the global corporate brand campaign, as one of the sponsors of “CNN Heroes” which is broadcasted on CNN US and HLN, Astellas will expand its brand campaign with a TV commercial and digital activities on relevant websites and social media platforms.

The company’s new commercial features three Astellas employees in locations around the world and highlights how all employees work together to turn innovative science into medical solutions that bring value and hope to patients worldwide. No matter where Astellas employees are, their unrelenting dedication to meeting patients’ needs is a common and uniting goal.

CNN Heroes is an award-winning television special created by CNN to honor individuals who make extraordinary contributions to humanitarian aid and make a difference in their communities. The program was started in 2007 and aligns to Astellas’ unwavering commitment to enhance the health of communities and people’s lives worldwide.

Please refer to the attached reference materials for the details of the commercial and the campaign.

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